StockIt
Data from Yahoo Finance, Finnhub, TradingView, and Anthropic Claude. Not financial advice.
⚠
Not financial advice. StockIt is for informational and educational use only — not financial advice. Numbers can be delayed, incomplete, or wrong. AI-written interpretation can be biased or mistaken. Always verify against primary sources (filings, the company's investor-relations site) and consider your own situation carefully before making any investment decision.

AAPL

Apple Inc.NasdaqGSAfter Hours
$310.26▼-4.94(-1.57%)
After Hours:$310.07▼-0.19(-0.06%)
Open
$314.18
Day High
$316.94
Day Low
$308.85
Prev Close
$315.20
Volume
46.65M
Avg Volume
44.47M
Market Cap
4.56T
52w Range
$195.07–$316.94

Key Metrics

P/E (TTM)
37.56
Forward P/E
32.29
EPS
8.26
Basic, TTM
Dividend Yield
—
Beta
1.07
Profit Margin
+27.15%
Return on Equity
+141.47%

About

Sector
Technology
Industry
Consumer Electronics
Country
United States
Employees
166.00K
Website
apple.com

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download…

Similar Tickers

AMZNTSLAGOOGMETAMSFT

AI Snapshot

⚠Informational only
claude-haiku-4-5 · cached 15m

Apple Inc. designs and markets smartphones, personal computers, tablets, wearables, and related services globally. The stock declined 1.76% today to $309.64, a modest pullback that appears to reflect broader market sentiment rather than a single clear company-specific catalyst. While recent analyst commentary includes both cautionary notes on the developer conference and optimism around AI and services growth, today's move lacks an obvious triggering event tied to new company developments. This is informational only and not financial advice.

⚠Not financial advice. StockIt is for informational and educational use only — not financial advice. Numbers can be delayed, incomplete, or wrong. AI-written interpretation can be biased or mistaken. Always verify against primary sources (filings, the company's investor-relations site) and consider your own situation carefully before making any investment decision.

Deep Dive

⚠Informational only
Financials from Yahoo · analysis by claude-haiku-4-5 · cached 24h

Income

Revenue (TTM)
451.44B
Rev. Growth YoY
+6.4%
Net Income
112.01B
Gross Margin
47.9%
Operating Margin
32.3%
Profit Margin
27.2%
Return on Equity
141.5%
Return on Assets
26.2%

Cash & Balance Sheet

Operating Cash Flow
140.22B
Free Cash Flow
101.09B
Total Cash
68.51B
Total Debt
84.71B

Valuation

Market Cap
4.56T
Enterprise Value
4.65T
Price / Sales
10.09
Price / Book
42.74
EV / Revenue
10.29
EV / EBITDA
29.04
Shares Outstanding
14.69B
Float
14.66B

Ownership & Events

Insiders %
+1.63%
Institutions %
+65.82%
Next Earnings
Jul 30, 2026

EPS History (last 4 quarters)

QuarterEstimateActualSurprise
1Q26$1.94$2.01+3.5%
4Q25$2.67$2.84+6.3%
3Q25$1.77$1.85+4.5%
2Q25$1.43$1.57+10.1%

Analyst Ratings

BUY
7
Strong Buy
23
Buy
15
Hold
1
Sell
2
Strong Sell
Target Low
$215.00
Target Mean
$310.51
Target High
$400.00
⚠

Not financial advice.

StockIt is for informational and educational use only — not financial advice. Numbers can be delayed, incomplete, or wrong. AI-written interpretation can be biased or mistaken. Always verify against primary sources (filings, the company's investor-relations site) and consider your own situation carefully before making any investment decision.

Building your deep dive

0s

Pulling the latest financials from Yahoo…

⚠

Not financial advice.

StockIt is for informational and educational use only — not financial advice. Numbers can be delayed, incomplete, or wrong. AI-written interpretation can be biased or mistaken. Always verify against primary sources (filings, the company's investor-relations site) and consider your own situation carefully before making any investment decision.

1 / 10

Company Overview

Business summary
Apple designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories globally. The iPhone remains the revenue engine, supplemented by Services (App Store, AppleCare, iCloud) and a growing installed base of complementary hardware.
Revenue mix
iPhone generates approximately 50–55% of revenue, while Mac, iPad, and Wearables/Home/Accessories combined account for 20–25%. Services—cloud, AppleCare, App Store commissions, and financial services—contribute roughly 20% and carry higher margins. Geographic exposure is diversified across Americas, Europe, Greater China, Japan, and Rest of Asia Pacific.
Competitive position
Apple commands a premium market position in smartphones, tablets, and wearables through integrated hardware-software design, ecosystem lock-in, and brand power. It faces intensifying competition from Samsung in premium phones, Chinese vendors (Xiaomi, OPPO, Vivo) in mid-range, and emerging rivals in wearables and tablets.
Industry trends
Smartphone market growth has decelerated to mid-to-low single digits globally; Services revenue growth outpaces hardware, reflecting customer attachment and recurring revenue expansion. Artificial intelligence (generative AI) integration into devices and cloud services is reshaping product cycles and competitive positioning. Regulatory scrutiny of app store practices, content moderation, and supply-chain labor standards persists across major jurisdictions.
Key competitors
Samsung ElectronicsMicrosoftAlphabet (Google)Meta PlatformsXiaomiHuawei
Growth drivers
  • ↗Services expansion and recurring revenue growth
  • ↗Wearables and smart-home ecosystem adoption
  • ↗Installed base monetization and cross-device upsell
  • ↗Emerging market penetration and premium mix shift
  • ↗Artificial intelligence feature integration and cloud services
Risks
  • ⚠China exposure and geopolitical trade tensions
  • ⚠Smartphone market saturation and longer upgrade cycles
  • ⚠Regulatory antitrust actions against App Store practices
  • ⚠Supply-chain concentration and manufacturing dependencies
  • ⚠Dependence on iPhone for core profitability
2 / 10

Profitability

Apple sustains exceptional profitability with net margin of 27.2%, gross margin of 47.9%, and operating margin of 32.3% on trailing revenue of $451.4 billion.

Revenue grew 6.4% year-over-year to $451.44 billion (TTM), a deceleration from prior years reflecting smartphone market maturity but offset by strong Services growth. Gross margin of 47.9% reflects premium pricing power and favorable product mix, though manufacturing and logistics costs have pressured margins from pandemic highs. Operating margin of 32.3% demonstrates substantial operating leverage despite elevated R&D investment in silicon design, AI, and spatial computing. Net income of $112.01 billion translates to an earnings per share (trailing) of $8.27; the company delivered a 1Q26 EPS beat of 3.5% versus consensus estimates. Profitability is underpinned by Services' high-margin recurring revenue, which provides earnings stability amid hardware volatility.

Versus peers
Apple's operating margin of 32.3% and net margin of 27.2% significantly exceed most peers including Samsung (lower margin profile due to commodity exposure), Microsoft (strong, ~35% operating margin but higher cost structure), and Google (lower net margin due to advertising tax and compliance costs). Apple's profitability metrics rank among the highest in consumer electronics and rival pure-software platforms in absolute terms.
3 / 10

Valuation

Fairly valued

Apple trades at a premium multiple reflecting its quality and moat, with fair value pinched between elevated near-term expectations and underlying cash generation strength.

Multiples
Apple trades at a trailing P/E of 37.49x and forward P/E of 32.23x, both well above single-digit growth rates and elevated relative to historical norms, though justified by its 47.9% gross margin, 32.3% operating margin, and 27.2% net profit margin. The P/S of 10.07x and EV/EBITDA of 29.04x are consistent with a best-in-class hardware-services hybrid, but the P/B of 42.65x signals the market is pricing in sustained high returns on capital (current ROE 141.5%). A forward PEG ratio (32.23x divided by 6.4% YoY growth) of approximately 5.0x suggests limited multiple expansion room unless revenue growth accelerates materially.
Versus peers
Apple's valuation multiples run premium to diversified tech and hardware peers, reflecting its services moat and installed base stickiness; the forward P/E discount to its own historical cycle peaks suggests some investor caution about iPhone saturation and macro headwinds.
Bull case
USD 350–380 (roughly 13–23% upside from USD 309.64). Assumes Services accelerate to high-single-digit revenue growth, iPhone installed base stabilizes above 2.2 billion units, and the market re-rates the stock toward a 28–30x forward P/E multiple on improved visibility.
Base case
USD 300–330 (roughly flat to 7% upside). Assumes iPhone unit growth remains low-single-digit, Services grow mid-single digits, free cash flow sustains above USD 100 billion annually, and the stock holds a 30–32x forward P/E reflecting steady-state cash returns and modest multiple compression.
Bear case
USD 240–270 (roughly 22–28% downside). Assumes intensifying smartphone competition erodes iPhone ASP or unit volume, Services growth slows to high-single digits, gross margin compresses by 200+ basis points, and the market re-rates to 24–26x forward P/E on secular iPhone plateau concerns.
4 / 10

Cash Flow

Apple generated $101.1 billion in free cash flow (TTM) on operating cash flow of $140.2 billion, reflecting exceptional cash conversion and capital discipline.

Operating cash flow of $140.22 billion demonstrates the business model's underlying cash generation strength, supported by advance payments for Services subscriptions and deferred revenue. Free cash flow of $101.09 billion—after modest capital expenditures—yields an FCF margin of approximately 22.4%, among the highest globally. The company returns substantial capital to shareholders through dividends and buybacks; the current dividend yield is 0.3%, indicating a conservative payout that prioritizes buyback execution. Working capital management remains efficient, leveraging supplier payment terms and customer deposits. Capex intensity is relatively low as a percentage of revenue, reflecting outsourced manufacturing and design-focused operations, though AI infrastructure buildout may gradually increase capex requirements.

5 / 10

Financial Health

Apple maintains a net debt position of approximately $16.2 billion (total debt $84.71B less total cash $68.51B), supported by strong cash generation and substantial equity capitalization.

The company carries total debt of $84.71 billion and total cash of $68.51 billion, resulting in net debt of roughly $16.2 billion. Debt-to-equity is not unfavorable given the company's $4.58 trillion market capitalization and ability to refinance at attractive rates; the capital structure reflects opportunistic debt issuance for buybacks and acquisitions rather than operational necessity. Return on equity of 141.5% is exceptionally high, reflecting aggressive capital returns and net-income growth on a shrinking equity base from buybacks. Return on assets of 26.2% indicates efficient asset deployment. The balance sheet has ample liquidity and borrowing capacity; refinancing risk is minimal given investment-grade ratings and global capital market access. Working capital metrics are strong, underpinned by deferred revenue and extended payables.

6 / 10

Forward Signals

Near-term momentum appears mixed: Q1 FY2026 EPS beat consensus by 3.5%, but guidance and analyst revisions will be critical to sustaining the elevated forward multiple.

Most recent reported earnings (1Q26) showed actual EPS of 2.01 versus estimate of 1.943, a 3.5% positive surprise, and consensus analyst rating remains buy across 48 analysts with a mean price target of USD 310.51 (essentially at current price) and high target of USD 400. The wide range (USD 215–400) signals genuine disagreement on iPhone trajectory and Services monetization upside. Analyst consensus on forward P/E of 32.23x implies growing expectations; however, absent a major product refresh or macro tailwind, achieving earnings growth sufficient to justify further multiple expansion appears challenging. Insider ownership is light at 1.6%, and the dividend yield of 0.3% suggests the board is content deploying capital via buybacks rather than payouts.

Catalysts
  • ◆Next earnings report (2026-07-30) and any revised FY2026–2027 guidance on iPhone volumes, ASP, and Services growth
  • ◆Announcements on new AI integration (on-device or cloud-based) and Services pricing power
  • ◆Macro developments affecting consumer discretionary spending and emerging-market iPhone demand
  • ◆Competitive pressures from Android flagships and potential market-share shifts in wearables and services
7 / 10

Earnings Quality

Apple's earnings are of high quality, with strong cash conversion, limited accounting volatility, and conservative revenue recognition policies.

Red flags

No notable red flags identified.

8 / 10

Competitive Moat

Strong

Apple's moat rests on ecosystem lock-in, brand power, vertical integration, and Services recurring revenue; these competitive advantages have persisted for over a decade.

Moat sources
The ecosystem moat—where iPhone, Mac, iPad, Watch, and AirPods are designed to work seamlessly together—creates switching costs and high customer lifetime value; a user's investment in apps, photos, health data, and interconnected services discourages migration. Brand equity and pricing power are unmatched in consumer electronics; Apple commands premium pricing multiples versus feature-equivalent competitors, a fact borne out in gross margins of 47.9% versus Samsung's lower-margin portfolio. Vertical integration—from silicon design (Apple's custom ARM processors) through software to retail—enables rapid innovation cycles and quality control that smaller rivals struggle to match. Services revenue, now roughly 20% of the business, carries higher margins and recurring characteristics that reduce earnings volatility and increase customer stickiness. Distribution power through owned retail and a vast third-party network creates a defensible go-to-market advantage. However, the moat is not absolute: Chinese competitors gain ground in mid-range segments, regulatory restrictions on app store policies threaten Services economics, and technological disruption (e.g., AI on-device vs. cloud) could reshape competitive dynamics.
9 / 10

Investment Thesis

Neutral
⚠

Not financial advice.

StockIt is for informational and educational use only — not financial advice. Numbers can be delayed, incomplete, or wrong. AI-written interpretation can be biased or mistaken. Always verify against primary sources (filings, the company's investor-relations site) and consider your own situation carefully before making any investment decision.

Bull case
Apple's fortress moat—ecosystem lock-in, unmatched brand power, and recurring Services revenue (high-margin, sticky)—supports a structural premium multiple. If Services growth inflects to mid-single digits and the installed base expands to 2.3+ billion devices, the company could justify a 30–32x forward P/E and deliver 12–15% CAGR returns through a combination of earnings growth and modest multiple re-rating.
Base case
Apple remains a cash-generative, margin-rich business with a sticky ecosystem and strong brand, but iPhone saturation in developed markets and slowing revenue growth (6.4% YoY) constrain multiple expansion upside. Free cash flow of USD 101 billion annually supports share buybacks and dividends; absent a meaningful acceleration in device installed base or a new high-margin revenue stream, the stock likely trades in a 30–32x forward P/E band, delivering single-digit to low-double-digit annual returns.
Bear case
Intensifying smartphone commoditization, slowing iPhone upgrade cycles in key markets, and maturing Services penetration could pressure both revenue growth and gross margins. If iPhone ASP falls or unit volume declines, and Services growth stalls below 5%, the stock could re-rate to 24–26x forward P/E, implying significant downside; macro weakness in China or emerging markets would amplify this risk.
Reasons to own
  • ✓Unmatched ecosystem lock-in and brand moat spanning hardware, services, and installed base of 2+ billion devices
  • ✓Services business delivering recurring, high-margin revenue and improving customer lifetime value
  • ✓Fortress balance sheet and ability to return > USD 100 billion annually to shareholders via buybacks
  • ✓Consistent execution on margins (32.3% operating margin) and high returns on capital (141.5% ROE)
Biggest risks
  • ⚠Smartphone market maturity and slowing iPhone upgrade cycles in developed and emerging markets
  • ⚠Erosion of gross margins (currently 47.9%) due to competitive pricing pressure or higher component costs
  • ⚠Regulatory scrutiny on App Store practices, services, and data privacy in key jurisdictions
  • ⚠Execution risk on new product categories (AI features, spatial computing, automotive) and potential cannibalization of existing revenue
Metrics to watch
  • ●iPhone unit growth and average selling price trends; total installed base trajectory
  • ●Services revenue growth rate and operating margin expansion
  • ●Gross margin trajectory and operating leverage in a low-growth environment
  • ●Free cash flow generation and capital allocation (buyback pace, dividend sustainability)
  • ●China revenue and market share trends; emerging-market penetration
Bottom line
Apple is a best-in-class compounder with a durable moat and exceptional cash generation, but at a forward P/E of 32.23x and 6.4% revenue growth, the stock is fairly valued to slightly premium, leaving limited margin of safety for incremental investors. The current valuation appears justified only if Services growth re-accelerates and installed base expansion continues; otherwise, expect single-digit returns and consolidation.
10 / 10

Leadership

Apple is led by an experienced management team, with Tim Cook as CEO since 2011 and a seasoned finance and operational leadership cadre. The board and executive structure prioritize execution and capital discipline, though post-Steve Jobs succession risk and founder-dependent legacy perception persist in investor narratives.

Tim Cook

Chief Executive Officer · Since 2011

🟢5🔴3

Cook joined Apple in 1998 as Senior Vice President of Worldwide Operations, where he built and optimized the global supply chain and manufacturing partnerships that became central to Apple's model. He transitioned to Chief Operating Officer in 2005 before assuming the CEO role following Steve Jobs's death in 2011. Cook is known for operational discipline, cost management, and capital-returns strategy rather than product innovation or visionary product launches.

Controversies & concerns: Cook has faced criticism over Apple's political stances on China (balancing free-speech rhetoric with business realities), App Store antitrust investigations by multiple regulators, and perceived lack of visionary product leadership compared to predecessors. No major personal legal controversies or SEC actions.

Luca Maestri

Chief Financial Officer · Since 2014

🟢3

Maestri was appointed CFO in 2014 after serving as Senior Vice President of Financial Planning and Analysis. He oversees financial strategy, investor relations, and M&A. Maestri has a background in finance and operations at other large multinational corporations and is known for rigorous financial discipline and transparency in earnings guidance.

Katherine Adams

Chief Legal Officer and Secretary · Since 2017

🟢2

Adams is the company's chief legal officer, overseeing legal and governance matters. She joined Apple from DuPont and has extensive experience in corporate law, compliance, and regulatory matters at large multinational companies.

Sabih Khan

Senior Vice President, Operations · Since 2018

🟢2

Khan oversees global supply chain and operations, a critical function given Apple's reliance on contract manufacturers and complex logistics. He came from Intel and Merck and has deep experience in manufacturing, supply-chain optimization, and operations.

Craig Federighi

Senior Vice President, Software Engineering · Since 2010

🟢4

Federighi leads software development across iOS, macOS, watchOS, tvOS, and visionOS. He is one of Apple's most visible senior leaders and is widely regarded as the primary architect of Apple's modern software stack post-Steve Jobs. He joined Apple through the acquisition of NeXT (co-founded by Steve Jobs).

Colette Kress

Senior Vice President, Chief Financial Planning & Analysis Officer · Since 2014

🟢2

Kress manages financial planning, analysis, corporate accounting, and tax strategy. She reports to the CFO and has been instrumental in Apple's capital-allocation and tax-efficiency strategy.

John Ternus

Senior Vice President, Hardware Engineering · Since 2014

🟢3

Ternus oversees hardware design, engineering, and manufacturing engineering across all Apple products, including iPhone, Mac, iPad, Watch, and Vision Pro. He is responsible for technical execution of product roadmaps and is a key figure in new product category launches.

Arthur D. Levinson

Chair of the Board · Since 2011

🟢3

Levinson has served as board chair since Steve Jobs's death and is the senior independent director and governance authority. He is the former CEO of Genentech and brings biotech and life-sciences leadership experience. He serves on the boards of multiple other large-cap companies.

Controversies & concerns: Levinson has faced occasional shareholder scrutiny over board independence and governance practices, though no material controversies or SEC actions.

Latest News

  • M
    MT Newswires
    Apple Developer Conference Unlikely to Be Positive Catalyst for Shares, UBS Says
    just now
  • Insider Monkey
    Evercore ISI Raises Price Target on Apple (AAPL) Amid AI and Services Growth Expectations
    just now
  • Yahoo Finance Video
    Apple's new feature takes the pain out of splitting the check
    just now
  • Simply Wall St.
    Is It Too Late To Consider Apple (AAPL) After A 55.7% One Year Rally?
    just now
  • M
    MT Newswires
    Sector Update: Tech Stocks Mixed Late Afternoon
    just now
  • Motley Fool
    Why Apple Stock Soared 15% in May
    just now
  • Trefis
    What Apple Stock Was Shouting Before the Surge
    just now
  • Trefis
    Is PayPal the Ultimate Asymmetric Fintech Bet at 8x Earnings?
    just now