Not financial advice. StockIt is for informational and educational use only — not financial advice. Numbers can be delayed, incomplete, or wrong. AI-written interpretation can be biased or mistaken. Always verify against primary sources (filings, the company's investor-relations site) and consider your own situation carefully before making any investment decision.
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allows customers to discover and download…
Financials from Yahoo · analysis by claude-haiku-4-5
Income
Revenue (TTM)
451.44B
Rev. Growth YoY
+6.4%
Net Income
112.01B
Gross Margin
47.9%
Operating Margin
32.3%
Profit Margin
27.2%
Return on Equity
141.5%
Return on Assets
26.2%
Cash & Balance Sheet
Operating Cash Flow
140.22B
Free Cash Flow
101.09B
Total Cash
68.51B
Total Debt
84.71B
Valuation
Market Cap
4.90T
Enterprise Value
4.92T
Price / Sales
10.86
Price / Book
45.97
EV / Revenue
10.89
EV / EBITDA
30.74
Shares Outstanding
14.69B
Float
14.66B
Ownership & Events
Insiders %
+1.63%
Institutions %
+66.20%
Next Earnings
Jul 30, 2026
EPS History (last 4 quarters)
Quarter
Estimate
Actual
Surprise
1Q26
$1.94
$2.01
+3.5%
4Q25
$2.67
$2.84
+6.3%
3Q25
$1.77
$1.85
+4.5%
2Q25
$1.43
$1.57
+10.1%
Analyst Ratings
BUY
6
Strong Buy
23
Buy
15
Hold
2
Sell
1
Strong Sell
Target Low
$215.00
Target Mean
$318.25
Target High
$400.00
Building your deep dive
0s
Pulling the latest financials from Yahoo…
AI Snapshot
⚠Informational only
claude-haiku-4-5 · Generated 22m ago · based on $333.74
Live$333.74▲+0.48(+0.14%)
Apple designs, manufactures, and markets iPhones, Mac computers, iPads, wearables, and related services globally. The move appears to be driven by investor positioning around the Magnificent Seven cohort amid broader semiconductor sector weakness. The session coincides with reports highlighting TSMC's strategic importance to US technological competitiveness, which may benefit Apple's primary chip supplier.
⚠Not financial advice. StockIt is for informational and educational use only — not financial advice. Numbers can be delayed, incomplete, or wrong. AI-written interpretation can be biased or mistaken. Always verify against primary sources (filings, the company's investor-relations site) and consider your own situation carefully before making any investment decision.
Generated 2d ago · based on $333.26
1 / 11
Company Overview
Business summary
Apple designs, manufactures, and markets a portfolio of consumer electronics including iPhone smartphones, Mac personal computers, iPad tablets, and wearables such as AirPods, Apple Watch, and Apple Vision Pro. The company also operates the App Store, provides AppleCare support, and delivers cloud services, generating revenue from both hardware sales and services.
Revenue mix
iPhone remains the dominant revenue contributor, followed by Services (which includes App Store, AppleCare, iCloud, and Apple Music), Mac, iPad, and Wearables. Geographically, the Americas is the largest region, with significant contributions from Europe and Greater China, though China exposure has become more competitive.
Competitive position
Apple holds a premium market position in smartphones and tablets, with strong brand loyalty and ecosystem lock-in. The company commands pricing power and operates at superior margins compared to most hardware peers, though faces intense competition from Samsung, Google, and Chinese manufacturers in smartphones.
Industry trends
The smartphone market is maturing in developed regions, driving a shift toward services and ecosystem monetization. Wearables and smart home devices represent faster-growing segments. Artificial intelligence integration is becoming a key differentiator across device categories, with Apple investing heavily in on-device and cloud-based AI capabilities.
↗Artificial intelligence and machine learning integration
↗Emerging market penetration and installed base growth
↗New product categories and innovation cycles
Risks
⚠Smartphone market saturation and replacement cycles slowing
⚠Regulatory scrutiny on App Store practices and antitrust concerns
⚠China geopolitical risks and manufacturing concentration
⚠Supply chain disruptions and component cost inflation
⚠Intense pricing competition in lower-tier smartphone segments
2 / 11
Profitability
Apple delivers exceptional profitability with industry-leading margins, though recent growth has moderated to mid-single-digit rates.
Revenue (TTM) stands at $451.44 billion with year-over-year growth of 6.4%, reflecting maturity in core smartphone markets offset by services growth. Gross margin is 47.9%, operating margin is 32.3%, and net profit margin is 27.2%, all substantially above consumer electronics industry averages. Net income (TTM) reached $112.01 billion, demonstrating the scale of profitability at the company. Trailing EPS is $8.27, with the most recent quarter (1Q26) delivering actual EPS of $2.01 versus estimate of $1.943, a positive 3.5% surprise, suggesting consistent earnings quality and execution.
Versus peers
Apple's operating margin of 32.3% significantly exceeds most technology hardware competitors, reflecting premium pricing, operational efficiency, and services leverage. The gross margin of 47.9% is notably higher than Samsung and other smartphone manufacturers, underscoring Apple's pricing power and brand value.
3 / 11
Valuation
Overvalued
Apple trades at a significant premium to historical norms despite solid fundamentals, reflecting elevated expectations for services and installed-base monetization.
Multiples
Apple's trailing P/E of 39.67x and forward P/E of 34.64x both sit meaningfully above the mid-to-high twenties range typical of mature technology leaders, even accounting for the company's 6.4% revenue growth and 27.2% net profit margin. The P/S ratio of 10.84x and EV/Revenue of 10.88x further underscore premium valuation; while justified by gross margins of 47.9% and operating leverage, these multiples leave limited margin of safety. EV/EBITDA of 30.70x compounds the rich positioning. The P/B ratio of 45.90x reflects both capital efficiency (ROE of 141.5%) and the market's willingness to price in intangible value, though such elevated multiples are typically only sustainable if growth accelerates or margins expand further.
Versus peers
Among mega-cap technology peers with comparable moats and ecosystem lock-in, Apple's forward multiple premium reflects confidence in its installed base and services momentum, though it also leaves less room for disappointment.
Bull case
+15% to +25% upside if gross margins hold above 47% and services revenue accelerates to double-digit growth, validating current expectations.
Base case
-5% to +10% upside assuming flat-to-mid single-digit revenue growth and stable margin profile, reflecting a modest multiple compression toward historical norms.
Bear case
-20% to -30% downside if iPhone demand weakens, services growth disappoints, or macro headwinds pressure both consumer spending and advertising spend on the App Store.
4 / 11
Cash Flow
Apple generates robust and sustainable free cash flow, supporting both shareholder returns and strategic investments.
Operating cash flow (TTM) is $140.22 billion, representing approximately 31% of revenue and indicating strong cash conversion from earnings. Free cash flow (TTM) is $101.09 billion, implying capital expenditures of roughly $39 billion and a free cash flow margin near 22%. This strong cash generation has funded consistent dividends, share buybacks, and investments in manufacturing, retail infrastructure, and R&D. The company maintains disciplined capital allocation, prioritizing cash return to shareholders while funding growth initiatives.
5 / 11
Financial Health
Apple maintains a strong balance sheet with modest net leverage, ample liquidity, and exceptional return metrics.
Total cash is $68.51 billion and total debt is $84.71 billion, resulting in net debt of approximately $16.2 billion—a manageable level given the company's cash-generation capability. The company's capital structure reflects opportunistic debt issuance for financing at favorable rates, rather than operational necessity. Return on equity is 141.5% and return on assets is 26.2%, among the highest in the industry, reflecting exceptional capital efficiency and profitability. These metrics indicate the company generates extraordinary returns on shareholder capital deployed.
6 / 11
Forward Signals
Analyst consensus remains constructively bullish, though recent guidance and macro sensitivities suggest a mixed near-term backdrop.
The consensus rating is buy from 47 analysts with a mean price target of USD 315.79 and a range of USD 215.00 to USD 400.00, indicating wide divergence of opinion. Most recently, Apple beat EPS estimates in 1Q26 by 3.5% (actual 2.01 versus estimate 1.943), a modest beat that underscores consistent execution but not dramatic upside surprise. Dividend yield of only 0.3% suggests the company prioritizes buybacks over distribution; as of the most recent disclosures, capital return programs remain ongoing. Macro sensitivity is material: consumer electronics demand tracks consumer confidence and discretionary spending, while App Store advertising is tied to digital ad spending trends. Insider ownership at 1.6% and institutional ownership at 65.7% reflect broad shareholder participation but limited insider conviction at current levels.
Catalysts
◆Q2–Q3 2026 iPhone 17 launch and pre-order demand signals
◆Services and App Store growth acceleration reported in upcoming quarterly earnings
◆Announcements on AI integration roadmap and competitive positioning versus other platforms
◆Operating leverage from gross margin expansion or operating expense discipline
◆Regulatory developments affecting App Store monetization or ecosystem restrictions
The 3M structure is mixed, but price is decisively above both SMA20 (+9.2%) and SMA50 (+10.3%), with both averages rising. The 1M return of +11.5% and 3M return of +26.7% confirm strong upward momentum, though RSI at 71.6 signals overbought conditions warning of potential pullback risk.
Long-term · ~6–24 months
uptrendstrong
The 2Y structure is mixed, but price remains well above the rising SMA200 (+21.7%), and the 12M return of +58.8% demonstrates a sustained bull move from the 52-week low of USD 201.50 (+65.6% away). The 6M return of +28.4% reinforces the long-term uptrend despite recent overbought signals.
Short-term strength is fully embedded within a longer-term uptrend; the mixed structure labels reflect distribution/consolidation phases rather than a reversal, but pullback risk is elevated near current all-time highs.
Moving averages
MA
Value
Price
Distance
SMA 20
$305.52
above
+9.2%
SMA 50
$302.65
above
+10.3%
SMA 200
$274.22
above
+21.7%
Support levels
$317.31minor
Recent swing high from 2026-07-13; acts as near-term floor during consolidation
$302.65major
SMA50 level; strong dynamic support aligned with 20d moving average
$288.00minor
Touch on 2026-06-10; intermediate support during pullbacks
Resistance levels
$334.99major
52-week high; critical resistance just 0.4% above current price
$327.50minor
Swing high from 2026-07-15; resistance to breakout above 52w high
$317.31minor
Prior peak from 2026-07-13; secondary resistance on pullbacks
Patterns
4 of 22 active
↗Inverse head and shoulders
confirmedhigh confidence
A clear inverse head-and-shoulders pattern is visible in the 1-year window, with three troughs: the first at ~246 (late Apr 2025), the middle (head) at ~250 (May 2025), and the third at ~275 (Jun 2026), separated by two higher peaks (~274 and ~298). The breakout above the neckline (~298–302) is confirmed by the current rally to 333.74, validating the bullish reversal.
↗Bull flag
formingmedium confidence
A modest downward consolidation is visible from the 2026-06-25 low (275.15) through early July, followed by a breakout rally to new highs (333.74). The structure resembles a bull flag pole (the June rally from ~264 to ~298) and a flag (the consolidation), but the flag is only partially complete, with price already above the expected resistance, suggesting early breakout confirmation.
↗Ascending channel
formingmedium confidence
A loose ascending channel is visible from the 2026-06-25 low (275.15) through the current high (333.74), with higher lows (~281, ~289, ~308) and higher highs (~298, ~314, ~333). The channel is not tightly defined but aligns with the strong uptrend and rising SMAs.
↗Rounding bottom
formingmedium confidence
A gradual U-shaped reversal is visible from the 52w low of 201.50 (early 2025) through the current high of 333.74, with buyers absorbing supply over many months. The broad rounding pattern spanning ~18 months is consistent with a classic rounding bottom, though it is still in progress.
Technical price target
Horizon: next 6-12 months · medium confidence
Bull case
$345.00 – $385.00
Drivers
Confirmed inverse head and shoulders pattern (trough at ~275, peaks at ~274 and ~298, neckline breakout at ~302) projects to a measured move target of ~360–380. The ascending channel (starting from 275.15 low) continues to frame upside, with the upper rail suggesting resistance near 360–375. Analyst high PT of 400 provides additional upside anchor, though soft-capped at 52w high × 1.5 = 502 (not binding here). Bull case requires hold above 317.31 (recent support) and sustained breakout above 334.99 (52w high).
Base case
$305.52 – $360.00
Drivers
Base case anchors to SMA20 (305.52) as dynamic floor and the ascending channel upper edge near 345–360 as near-term resistance. Analyst mean PT of 318.25 and median of ~320 fit within this range, representing fair-value consolidation and gradual appreciation. Range assumes hold of 302.65 (SMA50) and does not break below 288.00 (intermediate support).
Bear case
$265.78 – $305.52
Drivers
Bear case triggers on breakdown below SMA50 (302.65) and SMA20 (305.52). Measured decline from the 334.74 high to major support cluster around 276.34 (5 touches) and 265.78 (3 touches) defines the bear downside ~260–290. Soft floor at 52w low × 0.5 = 100.75 is far below and not binding. The overbought RSI (71.6) and mixed structure labels support elevated pullback risk if conviction fades.
Method: Bull and base targets derive from the confirmed inverse head-and-shoulders pattern (measured move ~360–380), the ascending channel projection (upper rail ~345–375), and analyst target distribution (low 215, mean 318.25, high 400). Bear case is anchored to major support levels (276.34, 265.78) from verified_levels and channel breakdown thresholds. Confidence is medium because the mixed structure labels (3M and 2Y) indicate ongoing distribution and consolidation phases despite the strong price advance, and overbought RSI warns of imminent pullback risk; no single pattern dominates the entire 1-year window.
Base midpoint implies -0.3% from the current live price.
RSI(14)
71.6overbought
Volume
Latest volume of 63,365,300 shares is 0.94x the 20-day average of 67,415,835, indicating slightly below-average turnover despite the strong rally to new highs; potential sign of lower conviction in the breakout.
Market sentiment
bullish
AAPL has just unseated Nvidia as the world's most valuable company and is trading near all-time highs, with broad analyst support (47 analysts: 6 strong-buy, 23 buy, 15 hold, 2 sell, 1 strong-sell) and a mean price target of USD 318.25—currently 4.9% below current price. Short interest is minimal at 0.96% of float, confirming limited bearish positioning. Antitrust settlement discussions with the DOJ add a moderate overhang, but the chip sector's recent weakness has not derailed AAPL's rally.
News
Headlines from Jul 19 are bullish and achievement-focused: AAPL unseated Nvidia as the world's most valuable company, the Chip Index fell into a bear market but AAPL remained near all-time highs (Motley Fool, Barchart, Jul 19). AAPL is discussed alongside antitrust settlement talks with the DOJ (Stocktwits, Jul 19) and appears in comparisons of Magnificent Seven risk/reward. No negative catalysts dominate the recent window.
Analyst signal
Consensus is solidly buy with 29 buy/strong-buy votes versus 3 sell/strong-sell. The mean PT of USD 318.25 sits 4.9% below current price, indicating analysts see modest upside or believe the stock is fairly valued at this level; the high PT of USD 400.00 implies ~19.8% upside if achieved, while the low PT of USD 215.00 represents significant downside protection.
Positioning
Short interest stands at 0.96% of float (140.5M shares) with a 2.11-day short-ratio (days-to-cover), reflecting minimal bearish leverage; the low short-ratio suggests limited squeeze potential.
Drivers
◆AAPL unseated Nvidia as world's most valuable company on Jul 19
◆Resilient near all-time high (334.99) despite chip sector bear market (Motley Fool, Jul 19)
◆Strong analyst consensus: 29 buy/strong-buy vs 3 sell, mean PT USD 318.25
◆Antitrust settlement discussions with DOJ under way (Stocktwits, Jul 19)
Caution: RSI at 71.6 (overbought) warns that a pullback or consolidation is likely imminent; volume on the latest rally is slightly below the 20-day average, hinting at lower conviction in the breakout. The mixed 3M and 2Y structure labels suggest distribution and consolidation are ongoing despite the strong price advance.
The most consequential near-term resistance is the 52-week high of USD 334.99 (just 0.4% above current price)—a break above confirms bull-flag/inverse H&S continuation, while a bounce below opens path to SMA50 support at USD 302.65. Below that, the major support cluster at USD 276.34 (5 touches) and USD 288.00 (2 touches) anchors intermediate downside in a bear scenario.
Bottom line
AAPL is in a strong uptrend with all three SMAs rising and price rallying to near all-time highs, confirmed by a classic inverse head-and-shoulders reversal pattern and an ascending channel. However, RSI is overbought at 71.6, volume is slightly below average on the latest leg, and the mixed structure labels signal consolidation and distribution phases ahead; pullback or sideways action near the 52-week high (334.99) is a reasonable near-term expectation. Analyst consensus is bullish with a mean PT of 318.25 (4.9% below current), and short interest is minimal, leaving the tape vulnerable to a sharp reversal if conviction fades. Watch USD 302.65 (SMA50) and USD 288.00 as key support; a break above 334.99 would suggest resumption of the advance toward the measured-move targets (360–380).
Prices & news from Yahoo · analysis by claude-haiku-4-5 · cached up to 24h
8 / 11
Earnings Quality
Apple demonstrates consistent earnings delivery with limited accounting red flags, though scale and market expectations create inherent sensitivity.
Red flags
⚠Geographic concentration in developed markets, with China representing meaningful but increasingly volatile revenue exposure
⚠iPhone revenue concentration as largest single product category, creating cyclical and competitive vulnerability
⚠Potential for services growth to moderate as installed base matures and monetization rates stabilize
9 / 11
Competitive Moat
Strong
Apple maintains a durable competitive moat rooted in brand equity, ecosystem integration, and installed base switching costs.
Moat sources
The brand commands sustained premium pricing power and drives customer acquisition; the iOS ecosystem creates high switching costs through integrated services (iCloud, Apple Music, App Store), proprietary accessories, and software-hardware optimization. The installed base of over 2 billion active devices worldwide amplifies ecosystem value and creates network effects within Apple's service offerings. Supply chain scale, vertical integration of silicon design and manufacturing, and retail presence reinforce competitive positioning. While individual product categories face competition, the ecosystem as a whole is difficult to replicate, protecting margins and recurring revenue streams.
10 / 11
Investment Thesis
Neutral
Bull case
Apple's unmatched brand, ecosystem stickiness, and installed base of over 2 billion devices create durable pricing power and recurring services revenue streams. With operating margins of 32.3%, free cash flow of USD 101.09 billion TTM, and the financial strength to sustain buybacks and R&D, the company can absorb near-term iPhone cycles while building adjacent revenue. If services accelerate and gross margins remain above 47%, the company justifies a premium multiple.
Base case
Apple will likely deliver mid-single-digit revenue growth and stable profitability, with iPhone cycles driving cyclical swings and services providing offset. The current valuation reflects this stable but slow-growth profile, leaving shares fairly valued only if no multiple compression occurs; absent accelerating growth or margin expansion, the stock is likely range-bound to slightly negative through 2026.
Bear case
Smartphone market saturation, intensifying competition in AI-powered devices, and macro consumer weakness could pressure iPhone ASPs and volumes. Slowing services growth or regulatory headwinds on App Store monetization would undermine the narrative supporting premium multiples, triggering multiple compression and downside risk toward the low-to-mid 30s on the forward P/E.
Reasons to own
✓Fortress balance sheet with USD 68.51 billion cash against USD 84.71 billion debt; substantial free cash flow for capital return
✓Installed base ecosystem and switching costs create pricing power and recurring services revenue
✓Operating leverage from gross margins of 47.9% and operating margins of 32.3% demonstrate pricing discipline
✓Consistent execution and positive EPS surprise (3.5% beat in 1Q26) underpin analyst confidence
✓Diversified revenue streams across iPhone, services, Mac, iPad, and wearables reduce single-product dependency
Biggest risks
⚠Smartphone market saturation and lengthening upgrade cycles eroding iPhone growth and ASPs
⚠Regulatory scrutiny on App Store practices and ecosystem exclusivity potentially limiting monetization
⚠AI product adoption uncertainty and risk of competitive disruption from lower-cost or open-platform alternatives
⚠Forward P/E of 34.64x leaves minimal margin for error on growth or margin assumptions
Metrics to watch
●iPhone revenue and unit growth YoY in upcoming quarters; ASP trends
●Services revenue growth rate and penetration rate within installed base
●Gross margin trajectory; any compression below 47% would signal pricing or input cost pressure
●Free cash flow generation and capital return pace; sustainability at current buyback levels
●App Store transaction growth and user engagement metrics as proxy for services momentum
Bottom line
Apple is a high-quality business with durable competitive advantages and fortress financials, but its current valuation at 39.67x trailing P/E and 34.64x forward P/E prices in strong growth and margin stability with minimal room for disappointment. The stock is attractive for long-term buy-and-hold investors who believe in services acceleration and ecosystem monetization, but offers limited margin of safety for value-oriented buyers at current prices.
11 / 11
Leadership
The executive team is composed of senior leaders with deep tenure at Apple and relevant functional expertise. Timothy Cook has led the company since 2011, supported by experienced leaders in financial stewardship (Parekh), operations (Khan), retail and people (O'Brien), legal and government affairs (Adams and Newstead), and marketing and communications (Joswiak and Huguet Quayle).
Mr. Timothy D. Cook
CEO & Director
Age
64
Total pay
$16.76M
Became Chief Executive Officer in 2011 and has led the company for over a decade during its transition to services and wearables
Previously served as Chief Operating Officer overseeing supply chain, manufacturing, and operations before promotion to CEO
Known for optimization of global supply chain, operational efficiency, and disciplined capital allocation
Holds a degree in industrial engineering from Auburn University
Has publicly emphasized environmental sustainability, privacy, and human rights as strategic priorities
Mr. Kevan Parekh
Senior VP & CFO
Age
53
Total pay
$4.03M
Assumed Chief Financial Officer role effective September 2023, bringing finance leadership experience to Apple
Previously served as Vice President of Financial Planning and Analysis at Apple before CFO promotion
Responsible for financial strategy, planning, and investor relations for the company
Holds an MBA from Indian Institute of Management Ahmedabad
Mr. Sabih Khan
Senior VP & Chief Operating Officer
Age
58
Total pay
$5.02M
Leads the company's global supply chain, manufacturing, and operations as Chief Operating Officer
Holds primary responsibility for production efficiency, sourcing, logistics, and operational resilience
Has extensive background in manufacturing and supply chain optimization in the technology industry
Ms. Deirdre O'Brien
Senior Vice President of Retail & People
Age
58
Total pay
$5.04M
Oversees Apple's global retail operations, including all Apple Store locations and customer experience
Also leads human resources and people strategy for the company's workforce globally
Responsible for employee engagement, recruitment, and organizational culture
